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Archive for 'Business Planning'

Generalists - be a concierge

(part 3 of a 3-part series)
So far we’ve looked at an overview of Specialists and Generalists, and we’ve looked at how to be a successful specialist in Specialists - become THE authority. Today we’ll turn our attention to the Generalists out there.
In the old days (meaning prior to the last couple of years), many of [...]

Specialists - become THE authority

(Part 2 of a 3-part series)
Last week I wrote about Specialists and Generalists, and how the changing market was creating a great divide between the two.

* Harvest Point *

The Specialist. Consumers have always looked to Realtors for help in getting answers & information that they could not get for themselves. This isn’t going to change [...]

Specialists and Generalists

(Part 1 of a 3-part series – parts 2 and 3 will run on the next two Mondays.)
Real estate has always been an industry where specialists and generalists could both be successful. Half of the standard advice out there centers around “becoming the specialist in a niche so people looking to buy or sell within [...]

Do Auctions Work?

I received a call this week from the folks over at National Real Estate Auction Corp., and I have to say I was intrigued.  They thought one of my listings was a great candidate for their next auction.  They brought up some very interesting points about how successful auctions can be and why my seller [...]

Marketing 5 Years Out

There isn’t any question that we’re in the middle of the worst real estate market in a long, long time. Many in our industry are losing site of the big picture and are focusing solely on their survival.
I understand survival is critical.. 1.) if you can’t put food on the table, your survival is in [...]

Theory vs Practice

Sometimes you put together a plan which sounds perfect, at least on paper.  Then, once you start putting your plan into action, you realize there was at least one major design flaw, and the plan never makes it to the end of it’s initial phase…
I received an email recently - a spam email, really - [...]

3 Questions for a Telemarketer

I get phone calls and emails EVERY DAY from people who want to sell me things.  One company has a sure-fire method for turning expired listings into a steady stream of income.  Another company sells a widget-gizmo I can add to my website which is sure to generate more leads than I can handle.  A [...]