Contacting your Contacts
Do you separate your contacts into list, and then communicate with them differently? I did this when I first started in real estate. I read a few books and listened to a few trainers who all said basically the same thing:
Divide your contacts into groups (A, B, C) of those most likely to use you &/or refer you business, those who might do so, and those who might not be able to or willing to do so.
Next, focus your priorities on the A group of contacts first, the B group of contacts second, and the C group later on, if & when you have time.
Here were some of the problems I encountered:
| * Harvest Point * |
My A-list contacts were generally successful, well-connected people. Unfortunately this meant they most likely had relationships already established with at least one other Realtor. I had one friend of mine specifically ask me not to be offended, but since he & his wife had 3 good friends who were Realtors, they were going to interview people they didn’t know rather than upsetting 2 of their friends!
My A-list contacts were on my A-list because they were good friends; a couple of them assumed that since we were good friends, I would understand when they bought a home without calling me, as "things just came together and we had to act on it right then. Aren’t you happy for us?"
Also because they were good friends; after a few months it became awkward calling these friends so much more often than I used to before I was a Realtor.
Have you run into any of these issues? How have you addressed them?
I’ll take your answers & compile them with my own solutions in a follow-up post..
Posted: October 24th, 2008 under Business Development.