The World is Changing Fast

Each week there's a next-new thing. Another social media network. An update to your phone. Photos are auto-tagged with facial recognition. New features to learn in ARMLS. A new app wants to be your lead source.

Do you have to learn it all? Are you going to be left behind if you don't?

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Let's slow down for a minute and take a deep breath.

June Reflections

June, for me, is a month of reflection. It's my birthday month - a time to take stock in where I've been and where I'm going. It's Father's Day month - when I think about the impact my Dad had on me and the impact I'm having on my kids. And it's my Dad's birthday month - he passed away a few years ago, and I still think of him often, especially in June...

What Really Matters

Let's be honest: does it really matter what platform you use to stay in touch? Will you lose a relationship because you tweet a snap from instabook instead of some other connected app?

One of the things my Dad did really well was the way he talked with people. He talked with everyone, but he rarely talked about himself - sort of Dale Carnegie style, although I don't think he ever read that book, it was just his way. He was the exact opposite of a "self promoter."

Dad was friendly and respectful to everyone, although he wasn't a natural extrovert. And he was genuinely interested in hearing how you were doing. (Genuine being the key word there.)

The thing is - even though he didn't talk much about himself, he was really well liked.

The World Isn't Changing at all

Technology is getting faster. Google and Amazon know what you want before you do. People's attention spans are getting shorter.

But they're still people.

And people like others who treat them well. Who respect them. Who are friendly towards them. And who are interested in them. It's the same as it was 30 years ago (and 30 years before that.)

Take the time to build genuine relationships, and you won't have to shout-chat faster and louder than the others bragging about themselves - your people will come to you because they know you'll take care of them.

- Chris Butterworth


Ps - One way to stay in touch with your sphere of influence is to send out a monthly eNewsletter. (or twice-monthly!) If this sounds like a good idea but you aren't sure how or you don't have the time, I'd love to help - hit reply and let's talk!

 

Take Flight!

image credit - flickr llee_wu

Take Flight!
This is the moment you've trained for.

You've done all the hard work.

Research. Planning. Networking. Gaining Experience through the school of hard knocks.

Everything is in place, just waiting for you to move forward.

So do it! Take the leap. Spread your wings.

Then do it again tomorrow. And the day after that...

- Chris Butterworth

 

Every Phone Call Counts

To build a tribe, and have a raving group of fans (contacts) out there who wouldn't even consider working with somebody else, you have to do something to create that raving fanaticism... Make every phone call count!

  image credit -  flickr eric kilby

image credit - flickr eric kilby

 

Today I spend far more time typing than talking - text messages, messenger, email... I make fewer phone calls than I used to.

Which makes every phone call that much more important!

Each phone call is a personal interaction, where the person you're talking with can hear and feel everything you're giving to the conversation - both verbal and nonverbal cues, regardless of the message.

  • Energy Level - are you the Energizer Bunny, or are you yawning while last night's lack of sleep catches up with you?
  • Mood - are you upbeat, uplifting, positive, and friendly, or a Debbie Downer?
  • Outlook - a cool head and a calming presence, or frantic-frustrated-discouraged?
  • Focused - is this phone call the most important thing in your life right now, or are you talking to other people at the same time while clicking on a keyboard and/or shuffling papers around?
  • Prepared - do you know the history, the details, the options, and the potential outcomes and alternatives, or are you just winging it?

It's easy to come across as the hero when the news is exciting:

Great news - the Buyers want to give you more than your asking price! ... Yep - they’re going to pay cash, which they’ve already deposited into escrow. Oh, and they can close by the end of the week but are willing to let you stay in the house as long as you need to until you’re ready to move! :)

Tribes are built, however, on the other kinds of news:

  • "They didn't accept your offer, but I'm confident we'll find a similar house in your price range soon."
  • "The buyers' loan has been delayed, so they can't close on time. Here are some options to consider as this will relate to your moving date..."
  • "The offer is lower than we had hoped for. Let's look at the comps again and discuss the benefits & drawbacks of accepting this offer compared with waiting for another, potentially better one."

Every time you pick up the phone, whether you're sharing good news, bad news, or no news at all, the goal should be the same: At the end of the call, when the other person hangs up, they should be happy they talked with you.

So pause. Take a deep breath. Smile. And say hello.

- Chris Butterworth

Ps - One way to pre-sell your contacts on your knowledge, ability, and helpfulness, is to send them a monthly or twice-monthly eNewsletter - every month, like clockwork. I can help you do this, if you want - it's what I do best..

 

The Customer Service Moat

image credit - flickr niko horkko

What moat protects YOUR business?

Does your business have a moat?

Awesome customer service and long-term consistent communication act as a moat to protect your contacts' business from your competitors; why would your contacts ever call another Realtor after all you've done for them over the years?

- Chris Butterworth

 

MORE READING / PREVIOUS POSTS

No One Ever Regrets
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1 year ago: What your email address says about you - part 3
2 years ago: Great Customer Service - Slidebelts Wins Loyalty
100 posts ago: Make it Easy