Build Bridges - Grow your Business

image credit: flickr peter thoeny

Stay Connected.
Expand your Reach.
Build Bridges.

Grow Your Business!

When you're in the business of networking, and being available when needed, and providing value upon demand - staying connected with your contacts and building bridges between your contacts is the best way to grow your business.

Any Realtor can run a CMA when your contact is ready to list his house for sale. It's the value provided during the several years prior to that moment which determines whether or not he even needs to call another Realtor.

- Chris Butterworth


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Video Marketing - from the users' perspective
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Video Marketing - from the users' perspective

I've been seeing a lot of people recommending video as a communication tool - both from marketing industry articles and from video service providers' ads.

On the surface, the basic approach sounds reasonable:

"Face-to-face is the best way to communicate, but if you can't be there in person, video is the closest replacement to being there."

That's true, except it isn't. There's a big difference between having a video conference call (ie: Skype, Facetime, Hangouts, etc.) and sending someone a video of yourself.


Different Tools for Different Times

Imagine staying in touch with a loved one in a far away place:

  • Email is ok - at least they know you're thinking about them.
  • Talking on the phone is live; you get to hear each each others' voice, inflections, intonation - you can almost hear a smile over the phone.
  • Video chat/conferencing is king - seeing your loved one beats the others, hands down.

Now imagine an old colleague you used to work with. You're friendly, but not really friends.

  • Dropping by his office unannounced would be kinda weird. Do it more than once and you'll probably meet the security guards.
  • Calling him on the phone leads to a great conversation, the first time. Keep calling repeatedly, though, and it quickly gets uncomfortable.
  • Email, on the other hand, is less obtrusive, and allows him to concentrate on you if-when-however he chooses.

Marketing "Help" Gone Wrong

Here is one video-marketing website's 3-step action plan for using video:

1.) Cultivate as large an email/contact list as you can.

I agree wholeheartedly. Staying in touch with people is powerful, and you can't do it without their contact info.

2.) Send them 2 videos per month, with each one being 2-3 minutes long.

Unless you are wildly entertaining, how many videos do you think they are going to watch before they start deleting your emails without reading? You demand their attention. There's no way to skim/scan the content. And you're forcing them to put whatever they were doing on hold while you talk at them.

3.) Call them as soon as they watch your video. (Their software notifies you when the video is played.)

Talk about creepy. This takes all the bad stuff about video and adds digital stalking to it. No thanks!

For Realtors, Email is Better

I do believe video has a place in a Realtor's marketing toolbox, but for staying in touch with your contacts each month, it's the wrong tool for the job.

Email isn't sexy. It isn't a new tech-toy. It doesn't stand out from the digital crowd.

But your contacts get email. They know how to read it. They're used to it, comfortable with it. They know how to save it for later. And they know whose emails are worth reading.

As of today, email still beats video as the tool for staying in touch with your sphere of influence, month after month.

- Chris Butterworth

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Should you be using video?
Attention is today's currency
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Stay on your Path


Stay on your Path

when visibility gets low.

Sometimes you can't see the forest through the trees. Other times you can't see it through the fog...

Clients, family, meetings, commitments, vacation, illness - there are many times when we get so busy we lose sight of the big picture, and it's all we can do to get through the day!

That's why it's good to have a plan - a path to follow - so you know what needs to be done each day in order to achieve your big-picture goals.

Then, once in awhile, you'll find a great vantage point on a sunny day, where you'll have a chance to see the big picture again and plan out the next stage of your journey.

- Chris Butterworth

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