I love blogging as a business tool. It doesn't even matter how many readers you have - a whole bunch, or just a few. Either way, It's a great platform to share your knowledge, personality, opinions, and expertise with anyone who might be trying to decide whether or not to give you a call.
Last year I wrote a post called Blogging on a Schedule, where I looked at the advantages of a blogging schedule compared to a "post whenever you feel like it" approach.
If you've considered blogging as a marketing tool, or if you've started blogging but have had difficulty gaining traction, I recommend giving this post a read...
- Chris Butterworth