Part 3 - The Hidden Meaning
Several years ago my business partner received an email from an out of state buyer - a doctor moving to the Phoenix area who wanted help finding a home. His email address was:
I caught his name immediately: Dr Evil Leroy.
I thought it was hilarious, and wondered if Dr Leroy was a huge Austin Powers fan. (If he was, we were going to have a lot of fun looking at houses together!)
It turned out his name was Dr Andre Villeroy, and his email address was supposedly Dre Villeroy, not Dr Evil Leroy.
But first impressions are hard to shake, and I still think of him as Dr Evil Leroy today.
You be the judge:
- dre villeroy
- dr evil leroy
Hidden names are more common than you think
Hidden meanings don't just happen to unsuspecting doctors. Here are some actual companies' websites which are active as of today:
- www.whorepresents.com - this site shows which talent agents represent which talent (who represents). It's not a gift site for women who sleep around - get your mind out of the gutter!
- www.ladrape.com - this is the website of a French bedspread designer, La Drape. What did you think they did?
- www.speedofart.com - I think this is a portfolio site for an artist (speed of art), but I can't stop seeing pictures of bubbles in the olympic swimming pool.
There are scores of other examples floating around the web showing hidden meaning hashtags and website names.
Your email address is your Ambassador of First Impressions. It tells a story; it lets people know who you are before they ever meet you. The local part (part 1 of this series), the email domain (part 2 of this series), and any confusing or misleading phrases - they all work together to make that first impression.
What does your email address say about you? If it doesn't tell the right story, you might want to consider making a change.
- Chris Butterworth