One of the most common frustrations I hear from other Realtors trying to deliver a monthly newsletter is that they struggle with thinking of something to write about. I agree to a certain extent - this can be challenging if you don't plan ahead.
If you sit down to a blank screen, and say, "I need to write a newsletter today; what should I write about?" - that's a recipe for frustration!
I like to plan ahead by keeping a journal for idea collection, and then brainstorming topics with the Rule of 3's. It goes like this:
1.) Look around the house, or neighborhood, and pick a very general topic.
2.) Now write down 3 things about that topic. They don't have to be specific, or detailed, or even connected with each other - any three things that pop into your mind will work.
3.) Next, write down three things about each of those sub-topics. Again, these are big-picture, general, brainstorming ideas - you don't have to be specific as if you're crafting a newsletter at this point.
- Fruit / Citrus
- Clean vs Messy
- Desert / Cactus
- Watering Times
- Different types for trees, bushes, grass
You just created at least three in-depth newsletters, and possibly as many as nine - if you can dig deeper into each of those detailed topics. Here are some examples:
- Which trees make the best shade-trees?
- How to get the best fruit from your citrus trees?
- Do colorful bushes have to be messy?
- When is the best time to perform maintenance on your sprinkler system?
Keep in mind that nobody wants to read about landscaping nine months in a row, so you'll probably want to keep these tucked away in your idea journal. If you pull them out and use 2-3 per year, you'll have 3 years' worth of ideas on this topic.
Or give me a shout - I'll be happy to write and deliver your newsletters for you and you won't have to think of a topic ever again!
- Chris Butterworth
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