I shared my first newsletter with my broker-at-the-time, and asked his opinion - "It's a little kitchy-corny, do you think anyone'll read it?"
"Absolutely!" he replied - "Corny is good. People like corny. Corny sells."
Well, corny wasn't really the style I was going for, but it turns out he was right.
Kitchy, corny, lighthearted, friendly, honest - I'm now 14 years into my newsletter writing, and I still get positive feedback about my newsletters' style.
It turns out people like to read things that are easy to relate to, but most Realtors send these out instead:
- Button-down business style - sure, you may be the expert, but your material is boring. And no one wants to read boring.
- Stats / Economics guru - your newsletter will only appeal to a very small subset of your contacts. (and those professional types are likely to know several Realtors...)
- Recipes and Other Hodgepodge - this is better than not sending anything, but what makes it personal, and where is the benefit to your homeowner contacts?
Keep it simple. Keep it lighthearted. Keep it interesting.
And tell a story.. preferably your own.
- Chris Butterworth
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