Which is better: Run 30 miles on the 1st, or run 1 mile per day throughout the month?
It depends on what your goal is, right?
If you're looking for a one-time achievement and a story you can take with you for the rest of your life, running 30 miles at a time is something most people will never accomplish. Heck, even those who run marathons stop at 26.2 miles.
But where is your fitness on the 30th day?
If you're looking for a lifetime of healthy, running one mile per day is something you can do - month after month, year after year - giving your body the physical exertion it needs to function at peak levels.
This is true for climbing any type of mountain over the long term: exercise, education, and of course, marketing-communication.
Staying in touch with your contacts over the long haul is much like that running example. You can write one amazing-awesome email, worthy of a Pulitzer prize, or you can send a good email every single month.
I haven't heard about anybody yet who was so moved by an email from 2009 that they've been saving it in their inbox, just waiting for the chance to call that Realtor when they're ready to move a decade later.
It's better to have sent an email every month - more than 100 emails over that same time frame. The seller will have no problem remembering your name and finding your contact info from a much more recent email.
And if you just can't find the time to write your newsletter each month, let me help you - that's what I do here at 8 Dollar Farming..!
- Chris Butterworth
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